EarTh to atlanta + AFFINITY PARTNERSHIP PROPOSAL

Team Earth to Atlanta (ETA) would like to propose a collaboration with Ganek PC to mutually benefit from a marketing campaign focusing on growing awareness, branding power and lead conversion. We propose a video centric marketing method that will create multi-purpose content that can be used for your website, emails, and social media platforms.

QUESTIONS & ANSWERS

  • It can be anything related to closings, real estate, and company culture. These videos can be explainers, short skits, reels, Tiktoks, and more! For more examples, see the bottom of the page.

  • Our objective is to create content that can be used in multiple ways to keep your viewers informed and entertained. While we provide suggestions on how to use the content, the actual publishing and marketing will be controlled by Ganek PC or 3rd Party Marketing Service.

  • Earth to Atlanta will use the contributions from Ganek PC for marketing and advertisement purposes. The contribution will be on a sliding scale depending on the project. The amount may fluctuate based on the conversion and success of campaign.

  • The content will delivered with a downloadable link through Vimeo, Dropbox, Youtube or other downloadable servers.

  • All videos are downloaded in mp4 format unless otherwise specified.

    After clicking download, you'll be presented with video quality options. Just click the Download button next to the video resolution of your choice and it will save right to your computer.

  • Real Estate transactions are the bread and butter of our business, As such, we recognize that Ganek is an amazing closing company to work with. For the partnership, we will introduce Ganek to all our leads and clients. Once the introductions have been made, Ganek can step in and work on the lead.

  • In the event that we no longer wish to work with each other, either party can cancel with a 30 day notice.

PROPOSAL SPECIFICS

  • LOGISTICS

    Personel
    - production Staff (shooter(s) and assistant)
    - preproduction Team
    - editor

    Preproduction Planning
    - research
    - scripting
    - storyboarding
    - budget (if applicable)

    Equipment
    - camera equipment provided by ETA

    Location
    - ETA Office
    - Ganek Office

  • TYPE OF CONTENT

    Explainers: These videos can be of someone explaining how a closing works, documents typically used, situational-based solutions, etc.

    Q&As: Similar to explainers, but these can be quick, back-to-back questions that can be explained in a few seconds.

    Small Skits: These can be role play videos where your team can act out a scenario.

    Introductions: Ganek can introduce themselves, their team members, company culture, and your programs.

    Latest News: Just as it says, these can be alerts to let the public know the latest interest rates, market changes, government programs, etc.

    Video Trends: Most videos watched these days are individuals reusing trending audio, creating duets (replying to another video), dancing, etc.

  • DISTRIBUTION METHOD

    These videos can be posted with the following platforms:

    Youtube, Youtube Shorts
    Instagram Reels
    Facebook Reels
    TikTok
    Your Website
    Email - BombBomb
    Google Business Page
    LinkedIn

    We highly recommend using a social media coordinator that has knowledge in posting on these platforms.

  • SAMPLE QUESTIONS

    These are some typical questions our leads and clients ask regarding mortgages which would be great for content:

    • Common mistakes to avoid during the closing process

    • Key legal terms and concepts related to buying or selling a home

    • Tips for first-time homebuyers

    • The importance of title insurance

    • The role of a closing attorney in the real estate transaction

    • Changes or trends in the real estate industry

    • Updates to state or federal laws that impact real estate transactions

    • Differences between buying and selling residential versus commercial properties

    • Working with real estate agents and brokers

    • What to expect during the closing process

    • Common challenges that can arise during the closing process and how to address them

    • The benefits of having an attorney present during the closing

    • How to prepare for a smooth and successful closing

    • Frequently asked questions about real estate law and the closing process

  • MONTHLY ITINERARY

    The first month starts TWO (2) months worth of production so we will always be a month ahead of time. We will schedule preproduction with the Ganek team.

    During preproduction, we talk about what we want to shoot. We come up with ideas and how to shoot them. Our first preproduction day is also used to introduce Ganek to different marketing concept and technologies.

    Day of shooting, we record the ideas from preproduction. These shoots can take up to 8 hours. ETA will schedule shoot days each month to ensure ample time. There will also be days dedicated to producing B-Roll to be used for future projects. Each month we ask Ganek to appear as a guest to discuss topics relating to the industry, latest news, and other real estate topics. Topics on our podcast will be discussed during preproduction each month.

  • SCALING GOALS

    Sliding scale starts at any tier we end up choosing for a period of 6 months. This is a good period of time for real results to show, anything under that would not represent results to the fullest extent.

    Our focus is to create content and advise on strategies to maximize conversion. We should be able to get a good measure of conversion rates by the 3rd month.

    After this period, we will revisit the numbers and plan for higher or lower monthly advertisement, budget and update to our goals.

instagram 2023 algorithm changes

I. Introduction

  1. Overview of Instagram's latest algorithm changes and the implications for content creators.

II. Content Linking and Editing

  1. Avoid linking TikTok content in posts due to competition between platforms.

  2. Instagram's preference for in-app editing; discourage use of other editing platforms like CapCut and posting videos with watermarks from other platforms.

  3. The use of Metapho app to delete metadata so Instagram cannot detect if a different editing software was used.

III. Posting and Video Orientation Guidelines

  1. Instagram's preference for vertical videos; avoid posting videos with black bars or in 16x9 aspect ratio.

  2. Importance of using Instagram anthems to increase visibility as the algorithm favors videos using trending songs.

  3. Regulation of volume levels in posts to ensure proper audio.

IV. Hashtags and Captions

  1. Reduction in optimal hashtag use from nine to three to five hashtags.

  2. Increased emphasis on caption content for exposure, with a focus on relevant keywords.

V. Posting Frequency

  1. The recommended frequency of posts to Instagram's main grid - twice a day, spread out to avoid "timeline fatigue".

  2. Suggested posting frequency for Instagram stories - six times a day spread out throughout the day for optimal visibility.

VI. User Engagement

  1. The importance of engaging with posts through call to actions, polls, and AMAs for better visibility and interaction.

  2. The importance of immediate response to comments to boost engagement and bring users back to the platform.

VII. Conclusion

  1. Discussion on the monetization potential of Instagram compared to other platforms like TikTok and YouTube.

  2. Advice on diversifying platform presence to ensure a stable income, particularly in light of potential platform instability like TikTok's rumored ban.

  3. Brief introduction to additional resources available on the channel, including tutorials on growing a YouTube channel and creating Twitter thread posts.

  4. Conclusion and call to subscribe for updates on algorithm changes and content creation tips.

TIKTOK 2023 algorithm changes

Introducing a new way for creators to share premium content with Series

[UPDATE - June 6, 2023]: Beginning June 6, 2023, creators in select regions who are 18 years or older, have an account that is at least 30 days old with at least 10K followers, have posted more than three public videos in the last 30 days, and have at least 1K authentic video views in the last 30 days, are eligible to join Series. Creators with less than 10K followers but meet the above requirements can apply by providing a link to premium content they've previously sold on other platforms via the Creator Center in the TikTok app. Application does not guarantee access. For more information, please visit the Help Center. Series is in its early stages, and we're continuously exploring ways to improve the experience for our creator community and the way creators are rewarded. We’re looking forward to hearing feedback from our community!

Developed with our community's love of sharing authentic stories, expertise and experiences in mind, Series enables eligible creators to post Collections of premium content behind a paywall which viewers can purchase for access. One Series can include up to 80 videos, each up to 20 minutes long, giving people a new, longer format to watch their favorite creators and content.

Creators can select how much their Series should cost that best reflects the value of their exclusive content, which can be purchased for access via direct in-video links or through a creator’s profile. Through Series, creators can build even stronger relationships with their viewers while also giving viewers another way to support creators.

PROOF FROM THE EXPERT: GARY VAYNERCHUK

The Campaign

A plan from Gary Vaynerchuk on how to do Social Media and actually get results! This short 13 minute video explains:

  • Microcontent

  • Document VS Creating

  • Macrocontent

  • Volume and Scale

With a solid marketing plan, we can control the production process to get consistency and results.

marketing that works

Make sure you know what you are doing. Here is a video for you guys to see what a big-time online influencer / marketing guru says to building scaled reputation.

0:00 - Building a SCALED Reputation
0:37 - Bench Ads vs. Social Media Ads
1:09 - The Internet Eliminates You if You Don't Do THIS
1:16 - Online Groups vs. In-Person
2:34 - Spend 90% of Your Time on THIS
2:40- Increasing LTV
3:38 - Gaining Trust with Relevance
6:29 - Create Content!
7:19 - Content Helps Build a Team
7:37 - Don't Be In It for You, Provide Value
10:19 - All in on TEXT
10:32 - Talk to People this Way

proposal Packages

Below are 4 choices we have come up with that we believe works best for you. Each is split up into the amount of production, labor cost and potential for growth. Read for more info.

tier 1

Checking it out

$1,250 / m

  • Scope of Work: 3 Reels / Videos optimized for TikTok & Instagram but will also be promoted on Facebook, Linkedin and more.

  • Usage: 1 reels will be used per week assuming 4 weeks in the month. This gives a very minimal yet consistent marketing campaign but may not have the best chance due to the lack in content volume.

  • Expected Days on-site / off-site

    • 1 Pre-Production Day

    • Up to 1 Shoot Days / m

    • 1 - 2 edits per reel

tier 2

Dipping a toe in the waters

$2,500 / m

  • Scope of Work: 8 Reels / Videos optimized for TikTok & Instagram but will also be promoted on Facebook, Linkedin and more.

  • Usage: 2 reels will be used per week assuming 4 weeks in the month. This gives a minimal and consistant marketing campaign but may not have the best chance due to the lack in content volume.

  • Expected Days on-site / off-site

    • 1 Pre-Production Day

    • Up to 2 Shoot Days / m

    • 1 - 2 edits per reel

tier 3

Great Choice to Build Online Presence

$5,000 / m

  • Scope of Work: 16 Reels / Videos / Podcast / Photography optimized for TikTok & Instagram but will also be promoted on Facebook, Linkedin and more.

  • Monthly Photoshoot: to capture everyday office work or event to post on social and/or used for website or print. All photos will be professionally stylized and high quality for print.

  • Usage: 4 reels will be used per week assuming 4 weeks in the month. This gives a minimal and consistent marketing campaign but may not have the best chance due to the lack in content volume.

  • Expected Days on-site / off-site

    • 1 Pre-Production Day

    • Up to 3 Shoot Days / m

    • 1 - 2 edits per reel

tier 4

Solid Package for Branding

$7,000 / m

  • Scope of Work: 16x Reels / Videos / Podcast + 1x Commercial Advertisement optimized for Youtube Ads, TikTok & Instagram but will also be promoted on Facebook, Linkedin and more.

  • Usage: 4 reels will be used per week assuming 4 weeks in the month. The commercial can be used for more traditional marketing mediums such as Youtube Advertisement or any other platform using horizontal 16x9.

  • Expected Days on-site / off-site

    • Up to 2 Pre-Production Days

    • Up to 4 Shoot Days / m

    • 1 - 2 edits per reel

    • 1 - 2 edits for Commercial Ad

tier 5

The Enterprise Package

$12,500 / m

  • Scope of Work: 30x Reels / Videos / Podcast + 2x Commercial Advertisements optimized for Youtube Ads, TikTok & Instagram but will also be promoted on Facebook, Linkedin and more.

  • Usage: Daily reels will be used per week assuming 4 weeks in the month. The commercial can be used for more traditional marketing mediums such as Youtube Advertisement or any other platform using horizontal 16x9.

  • Expected Days on-site / off-site

    • Up to 3 Pre-Production Days

    • Up to 6 Shoot Days / m

    • 1 - 2 edits per reel

    • 1 - 2 edits for Commercial Ad

Proposal: Dodge for a Cause:

Real Estate Brokerage Dodge Ball Tournament

Introduction

"Dodge for a Cause" is a unique, fun, and exciting way to foster unity and camaraderie among competing Real Estate Brokerages while supporting Grand Expectations (EXAMPLE), a local non-profit organization dedicated to providing affordable housing solutions for the underprivileged.

Tournament Format & Participants

The tournament will comprise 12 Real Estate Brokerage teams, each representing their respective company. These teams will compete in a round-robin style tournament that culminates in a grand finale to crown the Dodge Ball Champions.

Live Broadcast

To extend the reach and impact of the tournament, we will live stream the entire event on popular social media platforms and a dedicated website. This platform provides extended viewership, allowing supporters and the broader public to tune in and support their favorite team, ultimately increasing the exposure for our sponsors and participants.

Sponsorship Opportunities

We are offering a variety of sponsorship opportunities:

  1. Platinum Sponsor - As the main event sponsor, your logo will be featured prominently on all promotional materials, jerseys, swag items, live broadcast, and on the event's website and social media channels.

  2. Gold Sponsors - Your logo will be on promotional materials, the live broadcast, and the event's website.

  3. Silver Sponsors - Your logo will be displayed on the event's website, on some promotional materials, and will be mentioned during the live broadcast.

Additional exclusive advertising opportunities during the live broadcast include Pre-Game Show Sponsorship, Halftime Show Sponsorship, and Instant Replay Sponsorship. Other options include booth setup at the event, promotional inserts for welcome bags, sponsoring social media contests, logo placement on the event app, and presenting VR/AR experiences.

Jerseys & Swag

Each participating team will be given color-coded game jerseys featuring the logos of our sponsors. Additionally, a range of swag items such as caps, t-shirts, and water bottles will be available for purchase by participants and attendees.

Marketing & Promotions

Our comprehensive marketing strategy includes digital and print advertising, press releases, email marketing, and active promotion on social media channels. Competing brokerages will also have the opportunity to market their brands through team branding, social media engagement, networking at the event, and showcasing their commitment to the community.

Budget

The budget for the event will cover venue rental and setup, jersey and swag, production, marketing and promotions, and logistics and operations. Funding generated through team registrations, sponsorship contributions, and jersey and swag sales will be utilized to cover these costs. All surplus funds will be donated directly to Grand Expectations.

We firmly believe that the "Dodge for a Cause: Real Estate Brokerage Dodge Ball Tournament" can not only bring together the Real Estate Brokerage community in a fun and engaging way but also make a significant positive impact on our local community through our non-profit partnership. We appreciate your consideration and look forward to your support in making this event a grand success.